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May. 13th, 2008 08:11 amA number of people in my life who I am close to are in distress. Periphery interaction with the disturbance has kept me from getting much done, though I did manage to get a few things on Ebay last night.
So, though I have heard about the earthquake in China (and commented to my team lead that I wish the 900 school children who were trapped could be swapped for the government officials who are permitting organ harvesting from live Falun Gong prisoners; there's some, if you'll pardon my language, fucked up shit going on over there right now), it wasn't from NPR. That's because I've been listening to the CD of MP3s I made for my commute instead of the radio over the last couple of days.
Primarily I've been listening to the second half of Abbey Road, but this morning, as I was playing Sgt. Pepper's and I got up to Getting Better, I was reminded of it's highly inappropriate use in a GE commercial some years ago.
Do you know the song? It's the one that has an upbeat little guitar melody with a chorus of
"You've got to admit, it's getting better;
Getting better all the time."
Even aside from the fact that, if you listen carefully, you can hear another one of the fab four, after each repetition of "You've got to admit, it's getting better" chime in with "It couldn't get no worse!", I can only imagine that the people in marketing who came up with the idea were either not smart enough to listen to the entire song before using a significant piece of it, or assumed that the American public was either too young to know it, was too drugged out when they were listening to it to remember it, or just didn't care about the rest of the contents. Contents like:
"I used to be cruel to my woman
I beat her and kept her apart
from the things that she loved.
Man I was mean,
But I'm changing my scene
And I'm doing the best that I can."
Yeah, that's great, GE. Really makes me want to buy a toaster.
So tell me; what is your favorite misappropriate of something musical, pop-cultural, or otherwise artsy for use in advertising that it never should have been used in? I'm all ears.
So, though I have heard about the earthquake in China (and commented to my team lead that I wish the 900 school children who were trapped could be swapped for the government officials who are permitting organ harvesting from live Falun Gong prisoners; there's some, if you'll pardon my language, fucked up shit going on over there right now), it wasn't from NPR. That's because I've been listening to the CD of MP3s I made for my commute instead of the radio over the last couple of days.
Primarily I've been listening to the second half of Abbey Road, but this morning, as I was playing Sgt. Pepper's and I got up to Getting Better, I was reminded of it's highly inappropriate use in a GE commercial some years ago.
Do you know the song? It's the one that has an upbeat little guitar melody with a chorus of
"You've got to admit, it's getting better;
Getting better all the time."
Even aside from the fact that, if you listen carefully, you can hear another one of the fab four, after each repetition of "You've got to admit, it's getting better" chime in with "It couldn't get no worse!", I can only imagine that the people in marketing who came up with the idea were either not smart enough to listen to the entire song before using a significant piece of it, or assumed that the American public was either too young to know it, was too drugged out when they were listening to it to remember it, or just didn't care about the rest of the contents. Contents like:
"I used to be cruel to my woman
I beat her and kept her apart
from the things that she loved.
Man I was mean,
But I'm changing my scene
And I'm doing the best that I can."
Yeah, that's great, GE. Really makes me want to buy a toaster.
So tell me; what is your favorite misappropriate of something musical, pop-cultural, or otherwise artsy for use in advertising that it never should have been used in? I'm all ears.
