How Cultural Anthropology Connects with Business

[stormdog]

This is a the kind of business-oriented thing that anthropologists are extremely well suited to, and that many people would never think of them doing. Participant observation in a bar to help a company determine how people relate to its beer and how to improve that relationship. I remember seeing that GoGurt was the product of consultations with a cultural anthropologist as well.

It's not just non-industrialized people in far-flung corners of the world. It's very much important to first-world nations and first-world issues, and in fact, it can be very much a part of successful business.

An anthropologist walks into a bar....